Salfars for ecommerce teams

AI ad account audit for ecommerce

Review ecommerce advertising with an AI audit workflow: check account data, investigate wasted spend, and decide what to change before scaling.

For ecommerce founders and performance marketers who need a focused review before increasing spend. Start with reporting quality, then investigate performance and creative questions.

Start free

Create an account, complete setup, and check the features available to your workspace. Connecting an account requires its own authorization.

Before you start

  • A Salfars account and an authorized Meta Ads, Google Ads, or Shopify connection supported by your workspace.
  • A consistent reporting period, currency, conversion definition, and business target. Sparse or missing history limits the conclusions.
  • Permission to read the account. Connecting an account does not guarantee that every reporting feature is enabled.

The workflow

  1. 1. Confirm the scope

    Choose the account and reporting period. Record the source, timezone, attribution window, and target CPA before interpreting the figures.

  2. 2. Read the finished report

    An accepted audit request is only a queued job. Wait for a completed report; review the findings and supporting source data.

  3. 3. Investigate before changing spend

    Compare each finding with the provider dashboard. Check sample size, tracking changes, stock availability, and creative context before deciding on an action.

A worked example

Illustrative worksheet example — not a customer result or a generated Salfars audit

A fictional campaign spent $600 and recorded 20 purchases in one reporting window. The business target is a $25 CPA.

  • Observed CPA: $600 ÷ 20 = $30. The campaign is 20% above the stated target.
  • Investigation: verify purchase tracking and attribution before attributing the gap to creative or audience quality.
  • Next step: compare landing-page conversion and stock availability. This observation alone does not justify pausing the campaign.

Availability and limits

  • An audit is a diagnostic aid, not a guaranteed reduction in CPA or increase in revenue.
  • Do not add conversions reported by different ad platforms as if they were unique orders.
  • The dedicated audit interface currently targets Meta Ads, Google Ads, and Shopify; this page does not promise TikTok or Amazon audit coverage.

Salfars is in beta. Access depends on provider approval, your permissions, and enabled workspace features. Check platform access.

Prepare your first workflow

Download the free audit worksheet (CSV)